Action Gunner may use AI tools to help research, draft, edit, and refine portions of our content. A real competitor, someone who actually runs matches and tests gear, is always involved in the process. AI does not replace that experience. It helps us work faster and write more clearly without cutting corners on accuracy or honesty.
Because you deserve to know how the content you’re reading was made. That’s it. No complicated legal reason. No Google requirement forcing our hand. We’ve always operated on the principle that hiding relationships, whether it’s a sponsorship, an affiliate link, or how content gets produced, erodes the trust we’ve worked hard to build with this community. So we’re telling you.
You already see disclosure blocks at the top of our reviews and guides covering product relationships, affiliate links, and dealer status. This page is the companion to those disclosures. Same principle, different topic.
If you’ve ever read a piece on this site and thought “how did they put this together?” this page is the answer.
AI tools can be part of our workflow, but they’re never the whole workflow. Here’s what that looks like when we do use them:
Research and outlining. AI can help us pull together background information, organize topic structures, and identify gaps before we spend time writing. Think of it as a research assistant that doesn’t get tired.
Drafting and editing. Some articles start as AI-assisted drafts that we rewrite, correct, and verify against firsthand experience before publication. Others start as handwritten notes from a match or testing session that we refine with AI help for clarity and structure. Either way, Shawn Nelson, who has been competing in multigun, Tactical Games, and 2-Gun since 2014, reviews every piece before it goes live.
SEO optimization. We sometimes use AI to help format content in ways search engines understand better: structuring headers, writing meta descriptions, identifying keyword opportunities. This is a technical process and has no impact on the accuracy or honesty of the content itself.
Match calendar and data management. We use automation to help maintain and update our major match calendar and other data-heavy sections of the site where speed and accuracy matter more than prose.
Not every article involves AI. When it does, the review process is the same as when it doesn’t.
AI does not run stages. It hasn’t pulled the trigger on anything, dealt with a malfunction at a major, or stood in the rain during a Tactical Games event. Every gear claim on this site (split times, group sizes, round counts, environmental conditions) comes from real testing by a real competitor. AI can’t fabricate that and have it pass our review. If we publish it as a tested claim, someone actually tested it.
AI also doesn’t make editorial decisions. Whether a product makes our recommended list, gets a critical assessment, or gets passed on entirely, that call belongs to the people running this operation. AI doesn’t know what it feels like to drop a stage because your trigger reset surprised you. We do.
We don’t label every individual article with an AI badge because the level of AI involvement varies and the human editorial layer is consistent across all of it. What we can tell you is this: if you’re reading a gear review on Action Gunner, the testing data came from real use. If you’re reading a guide, the advice came from people who compete in the discipline being discussed. The AI helped organize and express those ideas. It didn’t generate them from nothing.
You’ll still see disclosure blocks at the top of individual articles covering product relationships, affiliate links, and dealer status. Those per-article disclosures address the specific financial relationships behind each piece. This page addresses the production process behind all of them.
Where AI plays a more substantial role in generating content (aggregate data pages, directory listings, or programmatic content), we’ll note that directly on the relevant page.
Everything we publish runs through the same filter regardless of how it was produced: Does this actually help a competitor make a better decision? Is every claim here something we can back up with real testing or direct experience? Would we say this to a squadmate before they spend their money?
If the answer to any of those is no, it doesn’t go live. That applies to AI-assisted content the same way it applies to everything else on this site.
We’ll update this page as our tools and process evolve. If something meaningful changes in how we use AI, you’ll see it reflected here.
If you ever read something on Action Gunner and it doesn’t feel right, reach out. Maybe a claim seems off, the tone feels too polished, or something doesn’t match your experience with a product. The contact form is there for a reason, and we’d rather know about a mistake than have it sit on the site.
This disclosure applies to actiongunner.com and all content published under the Action Gunner / Action Media LLC brand.
